VILA Opens New Flagship Store at Blanchardstown Centre
Thursday, April 2nd
VILA, the leading Danish fashion brand, has opened a new flagship store in Blanchardstown Centre. The retailer will occupy a unit on Level 2 of Blanchardstown Centre, creating 8 new jobs in the process.
Marking the brand’s thirteenth store in Ireland, this exciting launch introduces a fresh retail concept and offers an elevated shopping experience that reflects the brand’s vision to remain a relevant and ever-evolving leader in fashion. Shoppers will benefit from the introduction of in-store ordering devices, which enable customers to easily order items in alternative sizes or colours directly to their home.
This store opening represents a significant milestone for VILA in Ireland, reinforcing its commitment to expanding its presence and connecting with customers through its stores in Ireland.
VILA’s arrival marks the latest leading retail brand to locate in Blanchardstown Centre in the past twelve months, following The North Face, Accessorize, Kiko, The Fragrance Shop & JYSK.
To celebrate the store opening, VILA are offering 25% off across the store for opening day, with the first 25 customers receiving 50% off their purchase. Treats and goodies will be available to shoppers along with special activities throughout the opening day.
Commenting on the new store opening, Karsten Spaabæk, Retail Director, commented, said, “We are incredibly excited to open our new flagship store at Blanchardstown Shopping Centre. This location represents an important step for VILA in Ireland, as we introduce our latest store concept to the market. We look forward to welcoming both new and loyal customers to experience VILA in this exciting new location.”
Connor Owens, Chief Executive of Falcon AM, the asset management company of Blanchardstown Centre said, “We are delighted to welcome VILA to Blanchardstown Centre, Ireland’s leading retail and leisure destination. 2026 has already proved to be an exciting year for Blanchardstown Centre, with VILA becoming the latest international retail brand to locate here. VILA’s arrival strengthens the range of fashion options for our visitors, with further additions to come throughout the year ahead. We wish the VILA team every success with their new store.”
About VILA
Since 1994, VILA has been a leading voice in contemporary feminine fashion, known for its dedication to individuality, creativity, and self-expression. Rooted in a passion for empowering women, VILA designs detail-oriented collections that celebrate authenticity, simplicity, and innovation. With a growing focus on mindful fashion habits, the brand continues to evolve while staying true to its mission: to create feminine fashion that inspires confidence and self-expression.
