Beauty aficionados turned out in their droves as BPerfect Cosmetics unveiled its revamped Megastore here in Blanchardstown Centre.
It is the brand’s flagship store in the Republic of Ireland.
To celebrate the relaunch of their ROI flagship store, CEO Brendan McDowell was joined by Love Island’s Ekin-Su, Michelle Regazzoli Stone of MRS Glam and Denise Phillips of Voduz.
Joining them were special guests Erin McGregor (ahead of her wedding upcoming wedding), her daughter Taylor and Kayleigh Trappe.
Keeping the energy high whilst guests were treated to bubbles and bites was the iconic Drag Artist Vicky Voltz, and to celebrate in style, the first 100 guests were treated to deluxe goodie bags worth over €100, loaded with BPerfect’s hottest picks.
Featuring a cutting-edge, immersive design and a carefully considered range of products, the brand’s focus is on identifying and meeting the unique needs of every customer.
“We all know beauty isn’t a one size fits all” says Brendan. These stores are designed to reflect that. We want people to feel welcome, and create an experience tailored to help them find what they’re looking for.”
Joining BPerfect’s coveted collections are a curated selection of must-have beauty brands, including Voduz, Pink Honey, MRS Glam, PLouise, Glow Hub, HNB Cosmetics, Colour Wow, Olaplex, Jeffree Star, and Ella & Jo.
Visit BPerfect’s new store on Level 2 in our Central Mall
State-of-the-art hair and scalp cameras will personalise your hair care recommendations, while their exclusive Base Bar is where makeup pros perform their magic to find your perfect match.
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