Store opening marks leading retailer’s first location in Ireland and its European entry
The Fragrance Shop has opened its first Irish store with a new flagship offering here in Blanchardstown Centre, proudly marking the brand’s highly anticipated first retail location outside the UK and its exciting entry into the European market. The retailer will occupy a 114 sqm unit in our Central Mall on level 1 and employ 12 people.
The Fragrance Shop is the UK’s largest independent fragrance retailer, with over 220 locations in the UK, offering best-selling fragrances and exclusive products.
The new store opening marks the latest leading brand to locate in Blanchardstown Centre in the past twelve months, following The North Face, Accessorize & Kiko.
The new store at Blanchardstown will offer an elevated shopping experience to help guests find their perfect fragrance match. The store will feature displays for guests to browse best-selling and niche fragrances and access to exclusive fragrances only available at The Fragrance Shop.
To celebrate the opening, The Fragrance Shop will be hosting an event on Friday 26th and Saturday 27th of September between 11am-4pm with activations, prizes and goody bags on offer for purchases above €65.
Kam Birk, Director of Property at The Fragrance Shop, said, “We’re thrilled to be opening our newest flagship store at Blanchardstown Centre, Dublin. This marks a major milestone as our first store anywhere outside of the UK. We’re excited to welcome customers in Dublin into a space that truly reflects the future of our brand and brings our unique fragrance offering to an entirely new market.”
Bernard Nulty, Chief Operating Officer, Falcon AM, said, “We are delighted to welcome The Fragrance Shop to Blanchardstown Centre and wish the team every success as it opens its first location outside of the UK. This is another fantastic addition to Blanchardstown Centre’s growing selection of premier international retailers and brands. The Fragrance Shop’s innovative store design and market-leading range of products will undoubtedly prove to be a draw for our shoppers.”
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About The Fragrance Shop
Established in 1994, The Fragrance Shop is the UK’s largest independent fragrance retailer, offering a curated selection of over 500 fragrance brands across 220+ stores and online. The Fragrance Shop is dedicated to making mainstream and luxury fragrances accessible, with a focus on exceptional service and innovation.
About Blanchardstown Centre
Blanchardstown Centre is Ireland’s largest retail and leisure destination, in operation for over 25 years, first opening its doors to visitors in 1996. The Centre provides over 1.1 million square feet of retail and leisure space, with 188 shop units and 5,600 parking spaces on site. It is home to a market-leading mix of retail brands, including Penneys, H&M, Zara, Hollister, Mango and Flannels, and is anchored by Dunnes Stores, Marks & Spencer and Aldi.
About Falcon AM
Falcon AM is a multi-disciplinary real estate team with expertise in Asset Management, Development and Property Management. It is the asset management company of Blanchardstown Centre, Ireland’s premier retail destination.
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